Max Coburn is Chief Architect and a product strategist for Hubspan Inc, a leading provider of cloud-based business integration solutions. Max has over 20 years of software development and system architecting experience, with particular expertise in communications, security and Internet services. Prior to joining Hubspan, Max led strategy and development for sophisticated merchandising management and warehouse automation systems for leading game company, Nintendo. While at Sierra Online (Cendant), Max implemented early Internet game-to-game communications with user chat and inter-gaming capabilities, while also architecting a complex rules engine to drive e-commerce initiatives. At Hubspan, Max has architected much of the company’s proprietary integration application, including cutting-edge capabilities around security, PCI compliance, data sharding, caching and smart queuing, as well as a sophisticated business process language that enables complex choreographies and business rules. He also designs systems and features that enable intelligent interoperability across standards, formats and protocols in a cloud computing environment.
Hubspan Session at Cloud Expo
The benefits of doing things "as-a-Service" (aaS) and leveraging cloud-based
technologies are well-known and documented, such as a low barrier to entry,
reduced capital outlay and infrastructure, easy scalability, and
device/location independence. Many companies also appreciate the reliability
of service and the ability to leverage specialized domain knowledge expertise
from an experienced aaS provider.
However, there is still a great deal of confusion about the many different
types of aaS and questions remain over how much companies should rely on the
cloud. Specifically, when is the right time to turn to aaS rather than build
and manage in-house and what are some of the pitfalls that can be avoided
when moving to an aaS-based solution?
Leveraging the cloud and delivered as a service, each aaS has the ability to
help you do things fas... (more)
Max Coburn is Chief Architect and a product strategist for Hubspan Inc, a leading provider of cloud-based business integration solutions. Max has over 20 years of software development and system architecting experience, with particular expertise in communications, security and Internet services. Prior to joining Hubspan, Max led strategy and development for sophisticated merchandising management and warehouse automation systems for leading game company, Nintendo. While at Sierra Online (Cendant), Max implemented early Internet game-to-game communications with user chat and inter-gaming capabilities, while also architecting a complex rules engine to drive e-commerce initiatives. At Hubspan, Max has architected much of the company’s proprietary integration application, including cutting-edge capabilities around security, PCI compliance, data sharding, caching and smart queuing, as well as a sophisticated business process language that enables complex choreographies and business rules. He also designs systems and features that enable intelligent interoperability across standards, formats and protocols in a cloud computing environment. 
David Lucas
Cathy Lopez
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
